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EXPERT VIEW MEDIA
Cardiac Wearable Alerts Need an Interpretation Service, Study Finds
New qualitative research shows cardiac patients do not treat wearable alerts as answers. They weigh them against symptoms, history and access to clinical explanation.
EVM Team
Oct 244 min read
3,000 Laminations Reveal Where Birmingham Can Win in Electric Vehicles
Brandauer’s £199,500 project targets a small but exacting EV motor component. The regional prize lies in proving repeatable production that buyers can use at scale.
EVM Team
Oct 244 min read
Interactive TV Needs Fewer Things to Do
New connected-TV research suggests the value of interactivity lies less in adding features than in making one relevant next step easy for the viewer to take.
EVM Team
Oct 243 min read
The Celebration Budget Effect
Holiday shoppers are not simply spending more or less. New research shows they are moving money between gifts, hosting, travel and experiences — changing the demand picture for retailers.
EVM Team
Oct 244 min read
Firmable Puts a Confidence Score on Sales Tech Data
Firmable’s Tech Intelligence product aims to connect public technology signals with decision-maker data. Its more useful contribution may be making the evidence visible.
EVM Team
Oct 244 min read
Research Budgets Return to Growth
UK market-research budgets have recorded their first positive reading in seven quarters. The opportunity is not simply to commission more studies, but to make accumulated evidence more useful.
EVM Team
Oct 244 min read
Most Price Promotions Are Still Judged Before Their Cost Arrives
New UK research finds 75% of senior consumer-goods marketers cannot estimate how many promotions are profitable. The problem is less discounting itself than weak learning design.
EVM Team
Oct 244 min read
At MIRA, Longbow Builds an EV Around Driving Feel
Longbow’s £3m West Midlands backing brings production closer for its lightweight electric sports cars. The commercial question is whether a distinct driving proposition can cut through a crowded EV market.
EVM Team
Oct 203 min read
A Teen Designer’s Game Reaches Retail. The Next Test Is Repeat Play.
Laurie Buchanan’s fantasy card game has moved from childhood prototype to publication. SPIEL Essen will test whether creator-led visibility can convert into lasting retail demand.
EVM Team
Oct 173 min read
Remote Monitoring Can Reduce Trial Visits. It Also Creates a New Patient Workload.
A new framework for remote monitoring in clinical trials shows why better data collection depends on a service patients and site teams can realistically sustain.
EVM Team
Oct 175 min read
A 1.4-Hectare Digbeth Site Makes Everyday Creative Demand the Real Prize
Homes England’s selection of Digbeth Loc Studios for Fazeley Street gives Birmingham’s screen cluster new momentum. Its value will depend on year-round demand beyond headline productions.
EVM Team
Oct 164 min read
A Pre-Let Mumbai Data Centre Turns AI Demand Into a Delivery Test
Colt DCS and RMZ have begun work on a 64MW Mumbai facility said to be fully pre-let. The harder test is delivering power, cooling and resilience to the customer’s timetable.
EVM Team
Oct 154 min read
The Brand Cannot Be the Reveal
New social-video research shows attention-grabbing creative often fails to build brand connection. The answer is to make distinctive cues part of the idea, not a closing label.
EVM Team
Oct 153 min read
Today's EVM briefing: employee insight, AI and connected care
WEDNESDAY 14 OCTOBER 2026 Today's briefing The stories worth knowing and the questions worth taking into your next conversation. Today: employee listening, operational AI, health-tech adoption and the infrastructure behind growth. THE LEAD · PEOPLE & INSIGHT WorkBuzz buys Hive. What changes for employee listening? WorkBuzz’s acquisition brings two UK employee-feedback businesses together. The meaningful test will be continuity, confidentiality and whether employees can see th
Morgan Hart
Oct 142 min read
At Telco Days, the Test for Agentic AI Will Be Control, Not Conversation
Software Mind’s November conference places agentic AI alongside SMS fraud and network security. The more useful question is whether operators can govern AI actions in live systems.
Sam Ellis
Oct 143 min read
UNLEASH Paris Turns HR AI Into a Procurement Question
UNLEASH expects 8,500 delegates in Paris next week. Its sponsor line-up is a market signal, but employers still need stronger evidence before redesigning work around AI.
Sam Ellis
Oct 144 min read
WorkBuzz’s Hive Deal Puts the Test on Listening, Not Collection
WorkBuzz says it has acquired Hive, bringing two UK employee-listening platforms together. The real measure will be whether customers see continuity, trust and useful action.
Alex Mercer
Oct 143 min read
KeySIM’s NatWest Facility Puts IoT Resilience at the Centre of Growth
New NatWest funding will support KeySIM’s network investment. The wider commercial question is how connected-device suppliers make resilience visible to customers.
Charlie Bennett
Oct 144 min read
For Taiwan’s Health-Tech Exporters, Dallas Was a Test of Evidence, Not Visibility
Taiwan Expo USA brought hospital AI, remote monitoring and rehabilitation technologies to Dallas. Their U.S. prospects rest on validation, workflow fit and local delivery.
Sam Ellis
Oct 144 min read
PDG Recognition Puts Hyperscale Needs at the Centre of Data-Centre Design
Frost & Sullivan has recognised Princeton Digital Group’s customer-value approach. The bigger lesson is that data-centre buyers need flexibility before capacity is committed.
Charlie Bennett
Oct 144 min read
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