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New patient-journey research suggests AI is speeding up health research rather than settling it. The opportunity for providers is to become the place patients use to verify and act.

A new rapid-genomics pilot could shorten a 26-day diagnostic process to hours. Birmingham’s more important role is testing whether that speed can work across the full patient pathway.

IMS Solutions gives the region a stake in hormone diagnostics. Its commercial test will be whether strong clinical evidence can fit real laboratory and patient pathways.

New patient research in chronic kidney disease exposes a wide gap between lived symptoms and clinical chart labels. The answer is not more data alone, but better symptom conversations.

Britain’s new safeguard investigation into PET imports makes a low-visibility packaging material a strategic issue for food, drink and consumer-goods businesses.

Navigating the complexities of the healthcare industry requires innovative strategies, particularly as we move into 2025. The healthcare sector is undergoing significant transformation, driven by technological advances, policy shifts, and consumer expectations. Market research plays a pivotal role in helping organisations anticipate and respond to these changes. Healthcare market research must employ robust and adaptable methodologies. Emerging Trends in Healthcare 1. Artific

As we step into 2025, the market research industry continues to evolve at a breakneck pace, driven by emerging technologies, shifting consumer behaviours, and an ever-increasing demand for actionable insights. Whether you’re a researcher or part of an industry reliant on consumer intelligence, staying ahead of these trends is critical. Here are the top developments shaping the future of market research and consumer trends in 2025. Virtual reality (VR) and augmented reality (A