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EXPERT VIEW MEDIA


The Comparison Habit Arrives Before the Product Page
New research suggests shoppers are using AI, search and human advice to reduce choice before they buy. Retailers need product information built for decisions, not browsing.
1 hour ago4 min read


4 Minutes 17 Seconds: Why Store Waits Need a Commercial Measure
New UK shopper research puts a number on a familiar store frustration. Retailers should treat help-seeking, delay and recovery as demand signals, not staffing anecdotes.
6 days ago4 min read


What Does a Premium Buy Need to Prove Now?
New UK research suggests discount shopping is becoming an active preference rather than a reluctant compromise. That raises the standard for every retailer charging more.
Sep 234 min read


Rapid sign-up, autoplay & infinite scroll: Livestreaming’s Safety Problem Starts With the Product Brief
Ofcom’s new behavioural audit shows that live platforms make engagement immediate and protection peripheral. That is a product-design problem with commercial consequences.
Sep 154 min read


Subscription Design Is About to Face Its Retention Reckoning
Government action on subscription traps and misleading discounts will force businesses to distinguish genuine loyalty from revenue retained by friction.
Aug 214 min read


Agentic Commerce Will Be Won in the Last Click
AI is beginning to shape product discovery, but shoppers remain reluctant to hand over the final decision. Retailers must design for a divided purchase journey.
Aug 194 min read


Tax Software Faces Its First Real Customer-Experience Test
HMRC’s latest transformation update makes clear that tax software providers will be judged on more than successful submissions. Clarity, error prevention and trust now matter commercially.
Aug 114 min read
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