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A new analysis of patient feedback shows that appointment booking, records and consultations create different kinds of friction. Health services should measure each accordingly.

September’s warmth kept shoppers buying drinks, ice cream and convenient meals while autumn clothing and comfort categories lost momentum. Retailers need to plan for occasions, not dates.

Synthetic research deserves a careful hearing. Buyers also deserve a clear account of what has been tested, where it fails and how those failures might affect their decisions.

New industry research finds insight teams often reach senior decisions but rarely track what changed. The answer is a clearer link between evidence, choice and outcome.

Observed purchase data suggests younger consumers are spreading smaller budgets across more merchants. Brands need to understand the occasion they are competing for, not just their own repeat rate.

New connected-TV research suggests the value of interactivity lies less in adding features than in making one relevant next step easy for the viewer to take.

Holiday shoppers are not simply spending more or less. New research shows they are moving money between gifts, hosting, travel and experiences — changing the demand picture for retailers.

UK market-research budgets have recorded their first positive reading in seven quarters. The opportunity is not simply to commission more studies, but to make accumulated evidence more useful.

New UK research finds 75% of senior consumer-goods marketers cannot estimate how many promotions are profitable. The problem is less discounting itself than weak learning design.

Laurie Buchanan’s fantasy card game has moved from childhood prototype to publication. SPIEL Essen will test whether creator-led visibility can convert into lasting retail demand.

New social-video research shows attention-grabbing creative often fails to build brand connection. The answer is to make distinctive cues part of the idea, not a closing label.

WorkBuzz says it has acquired Hive, bringing two UK employee-listening platforms together. The real measure will be whether customers see continuity, trust and useful action.

New UK research suggests customer experience is increasingly shaped into reputation through reviews, recommendations and routine service encounters. Brands need to design for the task, not an average customer.

New work on synthetic data shows that plausible AI-generated answers can resemble market evidence while missing the variation that commercial decisions depend on.

New research shows insight teams are supporting more functions and receiving faster requests without comparable resource growth. The practical challenge is deciding where research can still change the choice.

New WPP Media analysis challenges the habit of treating search and social as the only routes to immediate return. The practical question is which channels create profitable demand soon enough.

Birmingham Airport’s £2bn draft plan is built around growth to 30 million passengers. Its harder commercial task is making the full regional journey work for travellers, staff and communities.

New research suggests shoppers are using AI, search and human advice to reduce choice before they buy. Retailers need product information built for decisions, not browsing.

Interviews, surveys or both? A practical guide to choosing qualitative and quantitative B2B research based on your decision, target audience and the evidence you need.

New retail research points to increasingly fragmented purchase journeys. The commercial response is not omnipresence, but better evidence on where confidence breaks.