All Articles

The return of higher inflation is being driven by household energy costs rather than a broad revival in price pressure. Commercial teams need sharper demand signals.

New European research suggests unclear product information is still costing fashion and sports retailers sales, while leadership attention remains elsewhere.

The extension of the UK’s data intermediaries consultation gives firms a little longer to consider a harder question: can their data operations cope with consumer-directed sharing?

Government action on subscription traps and misleading discounts will force businesses to distinguish genuine loyalty from revenue retained by friction.

AI is beginning to shape product discovery, but shoppers remain reluctant to hand over the final decision. Retailers must design for a divided purchase journey.

Academic work is increasingly viewed not only as intellectual contribution, but as an asset class capable of generating economic return. The balance between commercial integration and independence will become one of the biggest challenges facing universities over the next decade.

The latest wave of always-on marketing agents promises constant intelligence. The harder commercial question is whether teams can explain, test and govern what those systems recommend.

The UK’s second-quarter growth was supported by June spending, but record heat shifted where and how people bought. Retail planning needs to treat weather as a demand-routing variable.

As A-level results arrive, Clearing exposes whether universities can turn course availability, student support and evidence into fast, credible decisions.

Consumer behaviour is becoming one of the most valuable datasets in modern finance. As open banking, transactional analytics and predictive modelling evolve, financial institutions are increasingly focused on how consumers actually behave rather than how they describe themselves. In an industry built around risk, understanding behavioural patterns may become more valuable than traditional financial profiling alone.

AI, behavioural analytics, synthetic audiences, and real-time consumer data are redefining market research in 2026. As access to information becomes easier, the competitive advantage is moving away from data collection and toward interpretation, behavioural understanding, and commercially usable insight. The organisations that succeed will be those capable of turning complexity into clarity.

When it comes to making informed business decisions, understanding your market is crucial. This is especially true in the B2B sector, where transactions often involve complex products, longer sales cycles, and multiple stakeholders.

Businesses consistently talk about the importance of evidence-based decision-making. At the same time, universities and research institutions continue producing vast amounts of work exploring consumer behaviour, leadership, organisational performance, technology adoption, behavioural economics, and market dynamics. Yet despite the overlap in subject matter, academic research rarely plays a meaningful role in everyday business strategy. This is not because academic work lacks

Market research is producing more output than at any point in its history. Dashboards update in real time. Surveys can be deployed globally in hours. Behavioural data is captured continuously across digital environments. On paper, this should represent a golden age for insight. In practice, many organisations are struggling to convert this abundance into better decisions. The issue is not access to data. It is the increasing difficulty of extracting signal from noise. The ind

Navigating the complexities of the healthcare industry requires innovative strategies, particularly as we move into 2025. The healthcare sector is undergoing significant transformation, driven by technological advances, policy shifts, and consumer expectations. Market research plays a pivotal role in helping organisations anticipate and respond to these changes. Healthcare market research must employ robust and adaptable methodologies. Emerging Trends in Healthcare 1. Artific

In the dynamic landscape of the creative industries, the fusion of artistic vision with empirical data has become a catalyst for innovation and success. Market research serves as a vital tool, enabling creatives to understand audience preferences, anticipate trends, and make informed decisions that enhance the impact of their work. Creative professionals use market research to ensure their projects resonate more deeply with audiences Understanding Market Research in Creative

Surveys have long been a cornerstone of market research, providing insights into consumer behaviours, preferences, and opinions. A common concern among researchers is the accuracy of self-reported data. However, numerous studies suggest that individuals tend to provide truthful responses when surveyed, reinforcing the reliability of this method. Numerous studies suggest that individuals tend to provide truthful responses when surveyed. Consistency in Self-Reporting Research i

As we step into 2025, the market research industry continues to evolve at a breakneck pace, driven by emerging technologies, shifting consumer behaviours, and an ever-increasing demand for actionable insights. Whether you’re a researcher or part of an industry reliant on consumer intelligence, staying ahead of these trends is critical. Here are the top developments shaping the future of market research and consumer trends in 2025. Virtual reality (VR) and augmented reality (A