All Articles

New European buyer research suggests most supplier preferences are formed well before a sales conversation. The opportunity lies in helping whole buying groups make a confident choice.

Lovey’s new £250m facility gives the Birmingham lender room to grow its own-book lending. The harder commercial task is retaining the matching discipline that made its brokerage useful.

A new patient study argues against blanket consent for every health AI tool. Its more useful lesson is to match explanation, clinician dialogue and choice to the impact on care.

EgyptAir’s new Birmingham–Cairo service is not simply a tourism route. Its four-weekly schedule makes a stronger bet on a Midlands market with several distinct travel needs.

RepData’s new platform reflects a wider change in market research: quality is shifting from a final clean-up task to a live part of research design and fieldwork.

Birmingham corporate finance company supports family-owned Coventry business through acquisition by Bartons Group in bespoke business sale process

New consumer research suggests the persuasive force of creator partnerships rests more on usefulness, category credibility and audience fit than headline follower numbers.

A new dataset of spontaneous B2B buyer questions offers a useful view of live uncertainty. Its real value lies in improving research briefs, not replacing research design.

Christmas shoppers are using search, social, AI and stores for different jobs. Retailers should design around the question being answered, not a single linear journey.

Birmingham’s next climate-tech cohort offers more than incubation. Its commercial value will rest on whether founders can turn pilots and partnerships into evidence that buyers will pay.

Birmingham-based AI consultancy one of the first to be names an Open AI select partner as AI Business Transformation work soars in the region.

A new analysis of patient feedback shows that appointment booking, records and consultations create different kinds of friction. Health services should measure each accordingly.

The first awards from a regional supply-chain fund point beyond a single industrial bet. Their value lies in whether local firms can turn adjacent-market insight into repeat orders.

September’s warmth kept shoppers buying drinks, ice cream and convenient meals while autumn clothing and comfort categories lost momentum. Retailers need to plan for occasions, not dates.

Synthetic research deserves a careful hearing. Buyers also deserve a clear account of what has been tested, where it fails and how those failures might affect their decisions.

Birmingham Tech Week closed on Friday after five days that put a familiar regional ambition under fresh scrutiny: how does the West Midlands help more technology businesses grow into substantial companies?

Paul and Debbie Rippon have backed Laser On Tour’s expansion plans. The opportunity is clear, but a home-visit laser model must make safety, governance and trust visible at scale.

SuperTech WM’s new impact report records fast growth across FinTech, PropTech and LawTech. The more meaningful regional measure is whether that activity changes services for paying customers.

New industry research finds insight teams often reach senior decisions but rarely track what changed. The answer is a clearer link between evidence, choice and outcome.

Observed purchase data suggests younger consumers are spreading smaller budgets across more merchants. Brands need to understand the occasion they are competing for, not just their own repeat rate.