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EXPERT VIEW MEDIA
Boots Turns the Ad Library Into a Learning System
Boots’ work with DAIVID and CreativeX shows why creative effectiveness is moving beyond campaign evaluation towards a more useful question: which assets deserve the next pound of media spend?
3 hours ago3 min read
£3.2m Backs the West Midlands’ Test for Diagnostic Demand
IMS Solutions gives the region a stake in hormone diagnostics. Its commercial test will be whether strong clinical evidence can fit real laboratory and patient pathways.
3 hours ago4 min read
B2B Market Research: Methods, Process and Practical Uses
B2B market research helps organisations understand professional buyers, users and markets. This guide explains the methods, process and practical decisions involved.
2 days ago8 min read
Destreza Bets AI Marketing Needs More Decision Discipline, Not More Output
Andy Parton’s new London consultancy is built around a familiar marketing problem: AI can accelerate work, but brands still need accountable judgement over the decisions it informs.
3 days ago4 min read
The Cold-Email Arms Race Is Starting to Work Against Sales Teams
Maverrik’s new framework reflects a wider outbound problem: as automated prospecting expands, deliverability, relevance and genuine buyer attention become harder to earn.
3 days ago4 min read
Snapchat’s Agency Roadshow Turns Location Into the Media Plan
Snapchat’s London mobile-billboard campaign is aimed at media decision-makers, illustrating how B2B advertising can use workplace geography as a targeting signal.
3 days ago3 min read
Manufacturing’s Matchmaking Test Arrives in Hefei
The World Manufacturing Convention promises a large platform for AI, robotics and supply-chain partnerships. Its real value will depend on whether meetings become measurable industrial deals.
3 days ago4 min read
A Held Bank Rate Does Not Mean a Held Cost of Borrowing
The Bank of England’s 3.75% hold offers no simple reassurance for borrowers or businesses. Higher energy costs, market rates and cautious demand still require close attention.
3 days ago4 min read
B2B Satisfaction Scores Hide a Reconsideration Market
A new B2B buyer study finds high satisfaction alongside widespread willingness to review suppliers. Insight teams need to measure the comparison process, not satisfaction alone.
3 days ago4 min read
In Digbeth, the BBC and BCU Are Designing a More Useful Talent Pipeline
A new 10-year partnership puts media education inside Birmingham’s emerging production cluster. Its value will depend on whether live briefs become lasting regional careers.
3 days ago3 min read
What Does a Premium Buy Need to Prove Now?
New UK research suggests discount shopping is becoming an active preference rather than a reluctant compromise. That raises the standard for every retailer charging more.
3 days ago4 min read
Cultural Relevance Is Too Useful to Be a Single Number
Newsworks’ new sales modelling gives cultural relevance welcome commercial weight. But brands will get more from treating it as a diagnostic than another headline KPI.
5 days ago4 min read
West Midlands Confidence Jumps From –16 to +11, With Caution Still in the Basket
PwC’s latest regional reading suggests a sharper recovery in West Midlands consumer confidence than elsewhere. But higher intent to spend is not a licence for blunt festive retailing.
6 days ago4 min read
A CKD Symptom Survey Finds the Chart Is Missing Much of the Patient Story
New patient research in chronic kidney disease exposes a wide gap between lived symptoms and clinical chart labels. The answer is not more data alone, but better symptom conversations.
7 days ago4 min read
Grit Makes a Better Case for Trial
New advertising research suggests perseverance-themed creative can prompt consumers to explore and switch. That makes it a useful, but narrowly targeted, trial device.
Sep 173 min read
Estonia’s E-Residency Data Points to a New Export Market in Business Services
A rise in remote company formation matters less as a registration statistic than as evidence of growing demand for accountants, legal advisers and compliance providers.
Sep 164 min read
Qualitative Research Is Being Built Into the Dashboard
YouGov’s expansion of AI-moderated interviews makes qualitative evidence faster to access. It also raises the standard for traceability, challenge and human judgement.
Sep 164 min read
Rapid sign-up, autoplay & infinite scroll: Livestreaming’s Safety Problem Starts With the Product Brief
Ofcom’s new behavioural audit shows that live platforms make engagement immediate and protection peripheral. That is a product-design problem with commercial consequences.
Sep 154 min read
The West Midlands Has England’s Largest Pool of Overlooked Grant-Backed Businesses
NatWest’s new analysis shows the region has no shortage of grant-backed innovators. The harder task is helping more of them find customers, partners and investable proof.
Sep 153 min read
Cybersecurity Channels Expand Their Focus From Human Risk to AI Agents
An expanded European channel partnership between Infinigate and KnowBe4 reflects the growing need to manage security risks across both employees and autonomous AI agents.
Sep 143 min read
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