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Synthetic research deserves a careful hearing. Buyers also deserve a clear account of what has been tested, where it fails and how those failures might affect their decisions.

Birmingham Tech Week closed on Friday after five days that put a familiar regional ambition under fresh scrutiny: how does the West Midlands help more technology businesses grow into substantial companies?

Firmable’s Tech Intelligence product aims to connect public technology signals with decision-maker data. Its more useful contribution may be making the evidence visible.

Colt DCS and RMZ have begun work on a 64MW Mumbai facility said to be fully pre-let. The harder test is delivering power, cooling and resilience to the customer’s timetable.

Software Mind’s November conference places agentic AI alongside SMS fraud and network security. The more useful question is whether operators can govern AI actions in live systems.

UNLEASH expects 8,500 delegates in Paris next week. Its sponsor line-up is a market signal, but employers still need stronger evidence before redesigning work around AI.

Frost & Sullivan has recognised Princeton Digital Group’s customer-value approach. The bigger lesson is that data-centre buyers need flexibility before capacity is committed.

Interviews, surveys or both? A practical guide to choosing qualitative and quantitative B2B research based on your decision, target audience and the evidence you need.

New UK shopper research puts a number on a familiar store frustration. Retailers should treat help-seeking, delay and recovery as demand signals, not staffing anecdotes.

B2B market research helps organisations understand professional buyers, users and markets. This guide explains the methods, process and practical decisions involved.

Andy Parton’s new London consultancy is built around a familiar marketing problem: AI can accelerate work, but brands still need accountable judgement over the decisions it informs.

NatWest’s new analysis shows the region has no shortage of grant-backed innovators. The harder task is helping more of them find customers, partners and investable proof.

An expanded European channel partnership between Infinigate and KnowBe4 reflects the growing need to manage security risks across both employees and autonomous AI agents.

Insurance and technology leaders will meet in New York to examine the governance, infrastructure and operating questions surrounding agentic AI.

A new UK capability study shows retail media’s data promise is real. Its next commercial test is whether brands can compare results across networks with confidence.

The new Sovereign AI R&D Procurement Scheme addresses a stubborn scale-up problem: promising technology needs a demanding first customer, not another innovation showcase.

When it comes to making informed business decisions, understanding your market is crucial. This is especially true in the B2B sector, where transactions often involve complex products, longer sales cycles, and multiple stakeholders.