top of page
All Articles
THE DAILY PULSE


Media Planning Has Lost Its Shared Moment
New IPA evidence shows commercial media is increasingly consumed alone. Brands now need to distinguish between personal relevance and the rarer power of shared attention.
2 days ago6 min read


Retailers Are Underinvesting in the Evidence Shoppers Need
New European research suggests unclear product information is still costing fashion and sports retailers sales, while leadership attention remains elsewhere.
4 days ago3 min read


Subscription Design Is About to Face Its Retention Reckoning
Government action on subscription traps and misleading discounts will force businesses to distinguish genuine loyalty from revenue retained by friction.
Aug 214 min read


June’s Growth Figure Is a Warning Against One-Dimensional Retail Forecasts
The UK’s second-quarter growth was supported by June spending, but record heat shifted where and how people bought. Retail planning needs to treat weather as a demand-routing variable.
Aug 164 min read


Clearing Has Turned University Recruitment Into a Real-Time Operations Test
As A-level results arrive, Clearing exposes whether universities can turn course availability, student support and evidence into fast, credible decisions.
Aug 134 min read


The Living Room Has Become a Platform Battlefield
Ofcom’s latest Media Nations report shows YouTube gaining ground on television sets. For brands and broadcasters, the decisive contest is moving to the interface.
Aug 104 min read


Why Most Brand Strategy Fails Before Design Even Begins
Most branding problems are not design problems. They are positioning problems, clarity problems and organisational problems that become visible externally through inconsistent branding. As markets become increasingly saturated with similar aesthetics and messaging, competitive advantage is shifting away from visual identity alone and toward strategic clarity, behavioural consistency and sharper market positioning.
May 284 min read


Why Consumer Behaviour Is Becoming the Most Important Dataset in Finance
Consumer behaviour is becoming one of the most valuable datasets in modern finance. As open banking, transactional analytics and predictive modelling evolve, financial institutions are increasingly focused on how consumers actually behave rather than how they describe themselves. In an industry built around risk, understanding behavioural patterns may become more valuable than traditional financial profiling alone.
May 233 min read
bottom of page