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B2B market research helps organisations understand professional buyers, users and markets. This guide explains the methods, process and practical decisions involved.

Andy Parton’s new London consultancy is built around a familiar marketing problem: AI can accelerate work, but brands still need accountable judgement over the decisions it informs.

NatWest’s new analysis shows the region has no shortage of grant-backed innovators. The harder task is helping more of them find customers, partners and investable proof.

An expanded European channel partnership between Infinigate and KnowBe4 reflects the growing need to manage security risks across both employees and autonomous AI agents.

Insurance and technology leaders will meet in New York to examine the governance, infrastructure and operating questions surrounding agentic AI.

A new UK capability study shows retail media’s data promise is real. Its next commercial test is whether brands can compare results across networks with confidence.

The new Sovereign AI R&D Procurement Scheme addresses a stubborn scale-up problem: promising technology needs a demanding first customer, not another innovation showcase.

When it comes to making informed business decisions, understanding your market is crucial. This is especially true in the B2B sector, where transactions often involve complex products, longer sales cycles, and multiple stakeholders.