Market Research

Boots’ work with DAIVID and CreativeX shows why creative effectiveness is moving beyond campaign evaluation towards a more useful question: which assets deserve the next pound of media spend?

B2B market research helps organisations understand professional buyers, users and markets. This guide explains the methods, process and practical decisions involved.

A new B2B buyer study finds high satisfaction alongside widespread willingness to review suppliers. Insight teams need to measure the comparison process, not satisfaction alone.

New UK research suggests discount shopping is becoming an active preference rather than a reluctant compromise. That raises the standard for every retailer charging more.

Newsworks’ new sales modelling gives cultural relevance welcome commercial weight. But brands will get more from treating it as a diagnostic than another headline KPI.

PwC’s latest regional reading suggests a sharper recovery in West Midlands consumer confidence than elsewhere. But higher intent to spend is not a licence for blunt festive retailing.

New patient research in chronic kidney disease exposes a wide gap between lived symptoms and clinical chart labels. The answer is not more data alone, but better symptom conversations.

New advertising research suggests perseverance-themed creative can prompt consumers to explore and switch. That makes it a useful, but narrowly targeted, trial device.