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EXPERT VIEW MEDIA


Rapid sign-up, autoplay & infinite scroll: Livestreaming’s Safety Problem Starts With the Product Brief
Ofcom’s new behavioural audit shows that live platforms make engagement immediate and protection peripheral. That is a product-design problem with commercial consequences.

EVM Team
Sep 154 min read


The West Midlands Has England’s Largest Pool of Overlooked Grant-Backed Businesses
NatWest’s new analysis shows the region has no shortage of grant-backed innovators. The harder task is helping more of them find customers, partners and investable proof.

EVM Team
Sep 153 min read


Cybersecurity Channels Expand Their Focus From Human Risk to AI Agents
An expanded European channel partnership between Infinigate and KnowBe4 reflects the growing need to manage security risks across both employees and autonomous AI agents.

EVM Team
Sep 143 min read


Insurance Leaders Put the Difficult Questions About Agentic AI on the Table
Insurance and technology leaders will meet in New York to examine the governance, infrastructure and operating questions surrounding agentic AI.

EVM Team
Sep 143 min read


Confidence Is the Scarce Input in Britain’s AI Roll-out
New Ipsos findings show technology anxiety at a long-term high in Britain. For brands, AI adoption now depends as much on perceived control and proof as capability.

EVM Team
Sep 134 min read


Media Planning Has Lost Its Shared Moment
New IPA evidence shows commercial media is increasingly consumed alone. Brands now need to distinguish between personal relevance and the rarer power of shared attention.

EVM Team
Sep 126 min read


When a Heating-Oil Quote Stops Being a Promise
The CMA’s latest heating-oil redress scheme exposes a wider commercial weakness: pricing systems built for normal trading can fail customers precisely when certainty matters most.

EVM Team
Sep 124 min read


Synthetic Respondents Need a Brief, Not Blind Trust
Ipsos’s latest work on digital twins points to a useful role in early innovation screening. But the research industry needs to define where simulation ends and evidence begins.

EVM Team
Sep 126 min read


Retail Media Has Reached the Audit Stage
A new UK capability study shows retail media’s data promise is real. Its next commercial test is whether brands can compare results across networks with confidence.

EVM Team
Sep 126 min read


Is the Corporate Report Being Recast as a Data Supply Chain?
Westminster’s reporting overhaul promises less paperwork. The commercial consequence is a sharper test of whether companies can produce reliable, connected and reusable evidence.

EVM Team
Sep 114 min read


5 of the Best B2B Market Research Companies in the UK
From global research groups to agile specialists, these five UK market research companies offer distinctly different strengths for B2B insight projects.

EVM Team
Sep 108 min read


July’s Inflation Rise Makes Blanket Pricing a Bad Bet
The return of higher inflation is being driven by household energy costs rather than a broad revival in price pressure. Commercial teams need sharper demand signals.

EVM Team
Sep 104 min read


Retailers Are Underinvesting in the Evidence Shoppers Need
New European research suggests unclear product information is still costing fashion and sports retailers sales, while leadership attention remains elsewhere.

EVM Team
Sep 103 min read


Britain’s £100m AI Scheme Will Succeed or Fail at the Procurement Desk
The new Sovereign AI R&D Procurement Scheme addresses a stubborn scale-up problem: promising technology needs a demanding first customer, not another innovation showcase.

EVM Team
Sep 34 min read


Data Intermediaries Will Make Consent Operations a Competitive Capability
The extension of the UK’s data intermediaries consultation gives firms a little longer to consider a harder question: can their data operations cope with consumer-directed sharing?

EVM Team
Aug 314 min read


Young Investors Are Giving AI the Benefit of the Doubt
The FCA’s latest findings show that AI has overtaken familiar media as a trusted investment research tool. Financial firms must respond at the point curiosity begins.

EVM Team
Aug 294 min read


Britain’s Digital Investment Story Has Been Hiding in Plain Sight
New ONS analysis suggests that conventional measures miss much of the infrastructure supporting AI, cloud services and data-intensive business models.

EVM Team
Aug 274 min read


Subscription Design Is About to Face Its Retention Reckoning
Government action on subscription traps and misleading discounts will force businesses to distinguish genuine loyalty from revenue retained by friction.

EVM Team
Aug 214 min read


The PET Probe Puts Packaging Procurement on Notice
Britain’s new safeguard investigation into PET imports makes a low-visibility packaging material a strategic issue for food, drink and consumer-goods businesses.

EVM Team
Aug 204 min read


Agentic Commerce Will Be Won in the Last Click
AI is beginning to shape product discovery, but shoppers remain reluctant to hand over the final decision. Retailers must design for a divided purchase journey.

EVM Team
Aug 194 min read
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