All Articles

A new rapid-genomics pilot could shorten a 26-day diagnostic process to hours. Birmingham’s more important role is testing whether that speed can work across the full patient pathway.

New UK shopper research puts a number on a familiar store frustration. Retailers should treat help-seeking, delay and recovery as demand signals, not staffing anecdotes.

New analysis of multi-market campaigns suggests international scale can build brand effects while weakening commercial impact when adaptation turns into creative caution.

Boots’ work with DAIVID and CreativeX shows why creative effectiveness is moving beyond campaign evaluation towards a more useful question: which assets deserve the next pound of media spend?

IMS Solutions gives the region a stake in hormone diagnostics. Its commercial test will be whether strong clinical evidence can fit real laboratory and patient pathways.

B2B market research helps organisations understand professional buyers, users and markets. This guide explains the methods, process and practical decisions involved.

Andy Parton’s new London consultancy is built around a familiar marketing problem: AI can accelerate work, but brands still need accountable judgement over the decisions it informs.

Maverrik’s new framework reflects a wider outbound problem: as automated prospecting expands, deliverability, relevance and genuine buyer attention become harder to earn.

Snapchat’s London mobile-billboard campaign is aimed at media decision-makers, illustrating how B2B advertising can use workplace geography as a targeting signal.

The World Manufacturing Convention promises a large platform for AI, robotics and supply-chain partnerships. Its real value will depend on whether meetings become measurable industrial deals.

The Bank of England’s 3.75% hold offers no simple reassurance for borrowers or businesses. Higher energy costs, market rates and cautious demand still require close attention.

A new B2B buyer study finds high satisfaction alongside widespread willingness to review suppliers. Insight teams need to measure the comparison process, not satisfaction alone.

A new 10-year partnership puts media education inside Birmingham’s emerging production cluster. Its value will depend on whether live briefs become lasting regional careers.

New UK research suggests discount shopping is becoming an active preference rather than a reluctant compromise. That raises the standard for every retailer charging more.

Newsworks’ new sales modelling gives cultural relevance welcome commercial weight. But brands will get more from treating it as a diagnostic than another headline KPI.

PwC’s latest regional reading suggests a sharper recovery in West Midlands consumer confidence than elsewhere. But higher intent to spend is not a licence for blunt festive retailing.

New patient research in chronic kidney disease exposes a wide gap between lived symptoms and clinical chart labels. The answer is not more data alone, but better symptom conversations.

New advertising research suggests perseverance-themed creative can prompt consumers to explore and switch. That makes it a useful, but narrowly targeted, trial device.

A rise in remote company formation matters less as a registration statistic than as evidence of growing demand for accountants, legal advisers and compliance providers.

YouGov’s expansion of AI-moderated interviews makes qualitative evidence faster to access. It also raises the standard for traceability, challenge and human judgement.