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EXPERT VIEW MEDIA


Can a Patient Chatbot Improve the Appointment? A Real-World Trial Finds a Narrow Role
A newly published primary-care study suggests conversational AI can help patients tell their story before an appointment. Its value lies in better preparation, not replacing clinical judgement.

EVM Team
Oct 104 min read


The Comparison Habit Arrives Before the Product Page
New research suggests shoppers are using AI, search and human advice to reduce choice before they buy. Retailers need product information built for decisions, not browsing.

EVM Team
Oct 74 min read


Patients Want Digital Rehabilitation With a Therapist Still Involved
New stroke and musculoskeletal research suggests that adoption depends less on digital novelty than on guidance, choice and a credible link back to care.

EVM Team
Oct 45 min read


A Connected Retail Journey Does Not Need More Touchpoints
New retail research points to increasingly fragmented purchase journeys. The commercial response is not omnipresence, but better evidence on where confidence breaks.

EVM Team
Oct 44 min read


Destreza Bets AI Marketing Needs More Decision Discipline, Not More Output
Andy Parton’s new London consultancy is built around a familiar marketing problem: AI can accelerate work, but brands still need accountable judgement over the decisions it informs.

EVM Team
Sep 234 min read


The Cold-Email Arms Race Is Starting to Work Against Sales Teams
Maverrik’s new framework reflects a wider outbound problem: as automated prospecting expands, deliverability, relevance and genuine buyer attention become harder to earn.

EVM Team
Sep 234 min read


Manufacturing’s Matchmaking Test Arrives in Hefei
The World Manufacturing Convention promises a large platform for AI, robotics and supply-chain partnerships. Its real value will depend on whether meetings become measurable industrial deals.

EVM Team
Sep 234 min read


Estonia’s E-Residency Data Points to a New Export Market in Business Services
A rise in remote company formation matters less as a registration statistic than as evidence of growing demand for accountants, legal advisers and compliance providers.

EVM Team
Sep 164 min read


Qualitative Research Is Being Built Into the Dashboard
YouGov’s expansion of AI-moderated interviews makes qualitative evidence faster to access. It also raises the standard for traceability, challenge and human judgement.

EVM Team
Sep 164 min read


Rapid sign-up, autoplay & infinite scroll: Livestreaming’s Safety Problem Starts With the Product Brief
Ofcom’s new behavioural audit shows that live platforms make engagement immediate and protection peripheral. That is a product-design problem with commercial consequences.

EVM Team
Sep 154 min read


Cybersecurity Channels Expand Their Focus From Human Risk to AI Agents
An expanded European channel partnership between Infinigate and KnowBe4 reflects the growing need to manage security risks across both employees and autonomous AI agents.

EVM Team
Sep 143 min read


Insurance Leaders Put the Difficult Questions About Agentic AI on the Table
Insurance and technology leaders will meet in New York to examine the governance, infrastructure and operating questions surrounding agentic AI.

EVM Team
Sep 143 min read


Confidence Is the Scarce Input in Britain’s AI Roll-out
New Ipsos findings show technology anxiety at a long-term high in Britain. For brands, AI adoption now depends as much on perceived control and proof as capability.

EVM Team
Sep 134 min read


Synthetic Respondents Need a Brief, Not Blind Trust
Ipsos’s latest work on digital twins points to a useful role in early innovation screening. But the research industry needs to define where simulation ends and evidence begins.

EVM Team
Sep 126 min read


Is the Corporate Report Being Recast as a Data Supply Chain?
Westminster’s reporting overhaul promises less paperwork. The commercial consequence is a sharper test of whether companies can produce reliable, connected and reusable evidence.

EVM Team
Sep 114 min read


Britain’s £100m AI Scheme Will Succeed or Fail at the Procurement Desk
The new Sovereign AI R&D Procurement Scheme addresses a stubborn scale-up problem: promising technology needs a demanding first customer, not another innovation showcase.

EVM Team
Sep 34 min read


Data Intermediaries Will Make Consent Operations a Competitive Capability
The extension of the UK’s data intermediaries consultation gives firms a little longer to consider a harder question: can their data operations cope with consumer-directed sharing?

EVM Team
Aug 314 min read


Young Investors Are Giving AI the Benefit of the Doubt
The FCA’s latest findings show that AI has overtaken familiar media as a trusted investment research tool. Financial firms must respond at the point curiosity begins.

EVM Team
Aug 294 min read


Britain’s Digital Investment Story Has Been Hiding in Plain Sight
New ONS analysis suggests that conventional measures miss much of the infrastructure supporting AI, cloud services and data-intensive business models.

EVM Team
Aug 274 min read


Subscription Design Is About to Face Its Retention Reckoning
Government action on subscription traps and misleading discounts will force businesses to distinguish genuine loyalty from revenue retained by friction.

EVM Team
Aug 214 min read
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