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New WPP Media analysis challenges the habit of treating search and social as the only routes to immediate return. The practical question is which channels create profitable demand soon enough.

Snapchat’s London mobile-billboard campaign is aimed at media decision-makers, illustrating how B2B advertising can use workplace geography as a targeting signal.

Newsworks’ new sales modelling gives cultural relevance welcome commercial weight. But brands will get more from treating it as a diagnostic than another headline KPI.

New IPA evidence shows commercial media is increasingly consumed alone. Brands now need to distinguish between personal relevance and the rarer power of shared attention.