All Articles

Observed purchase data suggests younger consumers are spreading smaller budgets across more merchants. Brands need to understand the occasion they are competing for, not just their own repeat rate.

New UK research finds 75% of senior consumer-goods marketers cannot estimate how many promotions are profitable. The problem is less discounting itself than weak learning design.

A new UK capability study shows retail media’s data promise is real. Its next commercial test is whether brands can compare results across networks with confidence.