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EXPERT VIEW MEDIA


30 Million Passengers Would Make the Journey to Birmingham Airport Part of the Product
Birmingham Airport’s £2bn draft plan is built around growth to 30 million passengers. Its harder commercial task is making the full regional journey work for travellers, staff and communities.

EVM Team
Oct 94 min read


A Connected Retail Journey Does Not Need More Touchpoints
New retail research points to increasingly fragmented purchase journeys. The commercial response is not omnipresence, but better evidence on where confidence breaks.

EVM Team
Oct 44 min read


Retailers Are Underinvesting in the Evidence Shoppers Need
New European research suggests unclear product information is still costing fashion and sports retailers sales, while leadership attention remains elsewhere.

EVM Team
Sep 103 min read
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