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EXPERT VIEW MEDIA
Confidence Is the Scarce Input in Britain’s AI Roll-out
New Ipsos findings show technology anxiety at a long-term high in Britain. For brands, AI adoption now depends as much on perceived control and proof as capability.
EVM Team
Sep 134 min read
When a Heating-Oil Quote Stops Being a Promise
The CMA’s latest heating-oil redress scheme exposes a wider commercial weakness: pricing systems built for normal trading can fail customers precisely when certainty matters most.
EVM Team
Sep 124 min read
Young Investors Are Giving AI the Benefit of the Doubt
The FCA’s latest findings show that AI has overtaken familiar media as a trusted investment research tool. Financial firms must respond at the point curiosity begins.
EVM Team
Aug 294 min read
Agentic Commerce Will Be Won in the Last Click
AI is beginning to shape product discovery, but shoppers remain reluctant to hand over the final decision. Retailers must design for a divided purchase journey.
EVM Team
Aug 194 min read
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