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EXPERT VIEW MEDIA
Are B2B Buyers Choosing Suppliers Before the First Call?
New European buyer research suggests most supplier preferences are formed well before a sales conversation. The opportunity lies in helping whole buying groups make a confident choice.
EVM Team
3 hours ago4 min read
The B2B Brief Begins With the Buyer’s Question
A new dataset of spontaneous B2B buyer questions offers a useful view of live uncertainty. Its real value lies in improving research briefs, not replacing research design.
EVM Team
Nov 44 min read
B2B Satisfaction Scores Hide a Reconsideration Market
A new B2B buyer study finds high satisfaction alongside widespread willingness to review suppliers. Insight teams need to measure the comparison process, not satisfaction alone.
EVM Team
Sep 234 min read
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