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RepData’s new platform reflects a wider change in market research: quality is shifting from a final clean-up task to a live part of research design and fieldwork.

A new dataset of spontaneous B2B buyer questions offers a useful view of live uncertainty. Its real value lies in improving research briefs, not replacing research design.

UK market-research budgets have recorded their first positive reading in seven quarters. The opportunity is not simply to commission more studies, but to make accumulated evidence more useful.

New work on synthetic data shows that plausible AI-generated answers can resemble market evidence while missing the variation that commercial decisions depend on.

A new nationally representative B2B model is a useful advance. Its greater contribution may be to force sharper choices about whether research represents firms, roles or buying groups.

A new B2B buyer study finds high satisfaction alongside widespread willingness to review suppliers. Insight teams need to measure the comparison process, not satisfaction alone.