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Laurie Buchanan’s fantasy card game has moved from childhood prototype to publication. SPIEL Essen will test whether creator-led visibility can convert into lasting retail demand.

Homes England’s selection of Digbeth Loc Studios for Fazeley Street gives Birmingham’s screen cluster new momentum. Its value will depend on year-round demand beyond headline productions.

A new 10-year partnership puts media education inside Birmingham’s emerging production cluster. Its value will depend on whether live briefs become lasting regional careers.

Most branding problems are not design problems. They are positioning problems, clarity problems and organisational problems that become visible externally through inconsistent branding. As markets become increasingly saturated with similar aesthetics and messaging, competitive advantage is shifting away from visual identity alone and toward strategic clarity, behavioural consistency and sharper market positioning.

As AI lowers the cost and speed of creative production, the challenge for brands is no longer simply creating content - it is creating work that feels distinctive. In an environment saturated with AI-assisted output, competitive advantage may increasingly come from taste, clarity, originality and the ability to maintain a strong creative perspective.